Sonali Karmarkar, Founder & CEO of Soieli, comes from a formal education of business and art. She dreamed up Soieli after years of being dissatisfied with the aesthetic & quality of her hair ties, which often left her hair broken and her wrist looking dull. Finally, she decided to create her own wearable art piece that looks and feels beautiful.
Sonali grew up painting and spending free time in the gallery halls of museums, with a particular fondness for the impressionist era. With Soieli, she draws inspiration from the whimsical brushstroke patterns of the impressionist greats while adding an urban flare similar to the street art she's grown to love in her native NYC home.